Almost all people who access the Internet begin with
accessing the major search engines. How well you rank in these search engines is directly
proportional to the amount of people who will discover and visit your Web site.
Approximately 90% of all traffic to Web sites is a result of searches using the major
search engines.
Having your Web site listed with the major search engines is an absolute necessity. If
your information is unable to be found you are simply wasting your time and your money by
investing in a Web site! The major search engines draw more visitors than almost any other
Web sites. For example, Yahoo draws more than 55 million page views per day.
Accurate Online Solutions has developed comprehensive strategies to optimize search
engine position. These strategies include:
- Search engine relevancy analysis: Before AOS can improve your search engine ranking, we
must first analyze your current position. We then report our findings and plot the
appropriate action.
- Meta tag generation and optimization: A meta tag is a "flag" within the HTML
(Hyper Text Markup Language) code of your Web page that helps most search engines rank and
categorize Web pages within their database. Having metatags that are properly written
dramatically improves ranking potential. Without metatags, chances are you will not reap
the benefits of having a Web site.
- Content consultation and development: Having the proper content on your Web pages to
correlate with the meta tags is very important and enhances the meta tag relevancy with
the search engines.
- Development of gateway or doorway pages for search engine submission: Often times it
doesn't make sense to optimize content pages within the Web site for search engines,
because it would adversely affect the goal of the pages. When this is an issue, gateway
pages can be used to optimize search engine relevancy.
- Positioning into search engines: After the foundation is laid for ranking high in the
search engines, the actual submission takes place. There are about 10 prominent search
engines and hundreds of beneficial engines and databases.
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Search engines are the most important places for your Web pages to be submitted and
listed, but that does not lessen the importance of having your site or pages listed in
more specific Internet directories such as yellow pages and interest specific databases.
AOS has an extensive database of these directories and continues to expand it with new
client needs.