Constructing a web site is like building any other place of business. You want to attract qualified customers who will keep coming back. To achieve this, you must give them the service that they want. If not, you will lose them.

For example, you’re walking down the street and your feet hurt. You see a sporting goods sign and decide to buy some comfortable walking shoes. You walk there with aching feet. As soon as you get through the door you run into a barricade with a sign saying, "Under Construction. Come back later." Are you going to wait to get shoes or are you going to go somewhere else?

You are going to go somewhere else. And so are your prospective customers.

It doesn’t matter if your web site has two pages or 100 pages. You don't want to lose clients for a site that is not up yet. You could lose some of your best potential customers by having them come to your site just to be told to come back later.

There’s that old teeth-grinding frustration at a wasted trip and disappointment.

The bottom line: Wait until your web site is complete before promoting it.