Internet  Sales Statistics

In our modern world of increased Internet attention and evolving buying population, it isn't any wonder that seasonal Internet sales are thriving.  In the following chart, you can see how the total seasonal Internet sales have more that doubled in each of the last two seasons.    

Using this thriving sales data, along with the increase of online shoppers and dollars spent, researchers can accurately predict that e-commerce will sharply continue to escalate.  

Because the number of repeat shoppers is growing at such an outstanding pace, Internet retailers must continue to focus on the quality and efficiency of their service.  If these shoppers can't experience the service that they expect and deserve, they will shop elsewhere. 

As you can see in the chart above, because more and more people are shopping on the Internet, the percentage of repeat shoppers is starting to dramatically out-weight the percentage of new shoppers.  This only further emphasizes the point that quality service is a must in the e-commerce retail world.     

Fortunately, the number of satisfied shoppers is on the rise as well.  In the following chart, the number of satisfied shoppers rose from 74 to 90 percent over the last holiday season.  If you take into account the dramatic increase in online shoppers in this time frame, you can see just how important the quality of service and improved e-commerce technology has helped this industry.

However, you can also see that although the percentage of satisfied shoppers is increasing, because of the substantial growth in online shoppers, the total unsatisfied shoppers has increased as well.  Because of this trend, companies that are well positioned in the major search engines and that have the highest quality service are taking over the market.  Taking all this into consideration, there is only one question to ask. Where does your company stand?

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